One eXye

Are you a business owner, an entrepreneur, a startup, a marketing & branding professional and want to know what ticks your client's or consumer's buy switch?

Even in the age of AI, consumers are still humans? And understanding what drives consumption is key driving business growth & profitability? And...

Are you frustrated that the Return on Investment (RoI) on marketing is not in-line with your expectations?
Do you wonder, you offer better products & services than your competitors, yet the sales figures don't speak?
Hope you're not betting on luck or fluke to turn your tide?
What is wrong? What is that you don't get?
And most significantly, how & what's the fix?
Is there a way you can understand your consumer's mind and align your marketing & branding strategies & collateral?
What is 'The X Factor' that propels success & growth?

Imagine for a moment, that you know exactly what to communicate to flip your consumer's or client's buy switch in your favour?

Has it ever occurred to you, buy decisions can be induced, provided you know what & how to say?

Marketing Devil is a comprehensive marketing intelligence based on proven & actionable Platforms & Frameworks designed & crafted in a way to capture your client's mind space.

Earth's first marketer, The Devil and what can you learn from The Devil? How he used Desire to switch Eve's mind against God?

Top marketers talk about the importance of desire but seldom they talk on how desire really works and how to use it?
Does your marketing & branding conversations include 'attraction', for without attracting there's no desire? And are you aware how attraction works?
In between attraction & desire, there's human demand, not the demand - supply dynamics of economics, but the psychological demand, how does it work?
Generic Marketing strategies revolves around products & services, seldom they address or include consumer's emotions, how well you understand specific emotions makes all the difference. And what are these emotions and how to use them to flip the buy switch?
Consumer minds work both on rationality & emotions, how do you convince the rational side and also connect emotionally?
And above all how do you bring all these factors as a story to influence your consumer and use it precisely to increase top line & bottom line?

You're a founder and put your life into building a business enterprise over your lifetime and now you're at crossroads as to how to pass the baton, when to pass and most significantly to whom?
As a founder how do you ensure smooth succession planning across generations, especially if there are more than one suitor?
How do you preserve, pass and grow your hard earned wealth across generations?
How do you work with foresight, when everything seems alright amongst you inheritors at the moment, but never know how they'll pan out in the future, what is to be done right now by you, so that future is well taken care off?
What do you do when your children have diverse interests other than the family business?
How do you approach when your children or next generation stakeholders have conflicting ideas, interests and ambitions? How do you institutionalise conflict management and resolution?
How do you mentor the next generation, especially in times of rapid technological disruptions, geopolitical uncertainties, volatile trading policies, intense public & regulatory scrutiny?
How do you bring governance standards that balances and separates ownership & control?
How do you set a family office, how do you put in a family council, it's deed, structure, contingencies to ensure smooth and uninterrupted transition and growth of wealth & ownership across generations?
There are many successful multi-generational family businesses, and what's 'The X Factor' that ensure your family business thrives across generations?

Now, if you're part of a family business as a founder or inheritor, then by this time you'd know, family enterprises are not mere assets, they're a complex maze of family values & culture, individual aspirations, conflicting interests, local laws & taxation and most critically individual & group emotions? How do you navigate this maze, a general legal counsel or a tax expert might bring only limited knowledge on specific aspects, but how do you foresee potential emotional challenges, group & individual dynamics, unforeseen conflicts contradictions and then plan & strategies for the future beyond you?

That's where XNext, eXye - Family Business Consulting comes into the picture. Krishna, Founder & Muthu Kumar, Cofounder, eXye Consulting bring in more than half a century of cumulative experiences. Muthu Kumar, with intense knowledge on business & markets, investment banking and organisational structure & processes along with Krishna, who brings in intense insights on human emotions and behaviour offer exclusive, customised solutions based on needs & requirements of individual family business and it's key stakeholders, by encompassing other cultural, legal and tax aspects. They together bring in nuanced, yet comprehensive thought process by charting the whole picture. Their vision, strategies and solutions are rooted in Fairness & Equitable approaches. For the past 25+ years, they continue to guide, mentor, advise and closely work with many business families across levels & generations to ensure smooth & seamless transition of wealth, ownership & control.

Are you looking for Conference Speakers, Inspirational Talks, Keynote Address and Professional Speakers and most importantly, a speaker who does not use boring, lengthy presentations, who does not use loud audio-visual aides, one who talks from the heart, keeping the audiences engaging & enthralling, who combines and blends Mythology with leadership, business, innovation and entrepreneurship?
Looking for speakers, who are not only mere speakers, but professionals who've lived & walked that life, who bring the real essence of what it is?
Speakers who can engage with a wide array of topics like business, leadership, organisations, branding, marketing, innovation, entrepreneurship, HR, markets, startup, investment banking, parenting, relationship, work-life challenges, yoga, mindfulness, meditation, human mind & consciousness and so on...
Speakers who engage and ensure interactive & insight building sessions?
What's 'The X Factor' that makes your knowledge management sessions more impact driven?

X90, is the right platform for you' it's a platform, for it not only offers professional speaker services, it offers a whole suite of services that enriches your organisation's & people's learning & leadership.

X90, offers eXclusive 90 Minute sessions on Knowledge Sharing, Mentoring and Professional Speaking Services based on unique & deep insights on the working of the human mind, leadership, businesses, organisations and people to enhance & enrich learning ecosystems & processes.

X90 is designed both as a standalone session or one that addresses continuous learning, both are offered as a highly customised based on your needs & requirements.

A Mentor is one who asks the right questions and enables & facilitates reflection. A person who has walked a great deal in your path. And who is willing to walk along, again, now for you!

On the other hand a coach is one who identifies gaps in performance & potential, and then helps you to bridge that gap. A coach need not have walked in the same path, yet is the one who understands what it takes, and also how to get there?

Now, knowing what is what, are you...

Unsure where to look to reflect and build capacity?
Do you feel lost or unsure or uncertain or don't know where to look or whom to reach out to mentor you and guide you?
To understand your gaps in both professional & personal aspects of life & living, and most critically to reflect and also build necessary capacity?
Reflect, dialogue and walk along with you with insight?
Are you looking for 'The X Factor' that will transform your life?

Then X121 is just for you' a Mentoring & Coaching services, that offers exclusive insights based on people who have created, walked and sustained in life & business over a period of time, and people who understand deeply on how things actually, in real life works, people who understand how the human mind works, and expanded that learning in multiple areas of life, living, relationships, business, leadership, profession, entrepreneurship and education. X121 identifies areas that is critical for your growth and success and helps you to navigate the complex maze of living and businesses, by reflecting and building time appropriate strategies and capacities, 'The X Factor' that creates your future.

Are you an entrepreneur, a startup or a business person and facing'
Growth & Profitability challenges?
Your organisational structure is not aligned with changing market dynamics?
Your organisational culture is not responsive to global business realities?
You're looking for professionals who can walk along with you, reflect and dialogue on growth and organisational strategies?
You've a fantastic idea but frustrated that you're unable to succeed in today's market?
You want professionals who can sit with you and your board as a sounding board and then devise sound and wholesome strategies?
You're a growing concern and looking to acquire or raise funds, and want a team who knows in and out of Investment Banking and who can craft stories and connect with potential investors and target companies?
You're looking for an IPO, and want a partner who from the scratch derive valuations, pen stories, prepare pitch decks, identify professional board members, navigate legal and taxation complexities?

Then XPartners is the right partner for you, Muthu Kumar, Cofounder, eXye Consulting, and who also manages a successful global investment banking company along with Krishna, Founder, eXye Consulting, offer unparalleled insights on Business & Management Consulting, Investment Banking and Organisational Thought Process. They blend a unique skill sets and knowledge domain, with deep understanding of businesses & comprehensive stakeholder perspectives. Further, all Investment Banking aspects will be handheld directly by Muthu Kumar along with our Associate Concern to offer a deep expertises and domain intelligence.

One eXye Solutions